TECHNOLOGY

Overview

Cacharel is a worldwide brand of apparel, perfumes & cosmetics. For the Christmas season 2021 company has launched promotion for YES I AM and AMOR AMOR perfumes.

SERVICES

EXPERTISE

Brand Identity, Packaging, Social media

Adobe Photoshop, Figma, Instagram, Facebook

Challenges

Create Merry Kissmas advertising campaign for Russian market, develop branding, packaging, promotion ideas, visual guidelines for bloggers.

Cosmetics, Perfume

Solutions

Main visuals for the promotion are built around kiss shape of the YES I AM packaging. Merry Kissmas idea is based on believe that you have to kiss someone you love under the mistletoe at the Christmas eve.

Idea of the promotion is based on believe that you have to kiss someone you love under the mistletoe at the Christmas time to guarantee a happy new year together ahead. Couples say that they have entered Merry Kissmas Eve.

Cacharel perfumes YES I AM and AMOR AMOR are ideally designed for this romantic purpose!

The package design of YES I AM speaks for itself, so the visual concept of Merry Kissmas was built around the kiss shape and all options to perfectly integrate it in the interior design of retail spots, presswall and posters.

THE IDEA

RETAIL DESIGN

Popular Russian influencers were picked to represent Cacharel in Merry Kissmas social media campaign. We used key international guidelines according to the local market specifics.

CAMPAIGN WITH BLOGGERS

Each influencer received package for the memorable Merry Kissmas experience. We carefully revised the given idea and added pine branches to the bouquet with mistletoes, because in Russia pine is associated with New Year's eve and nobody is familiar with mistletoe yet.

PROMO PACK