TECHNOLOGY
Overview
Everest is a construction industry player in Russia, a company which offers rental construction machines for different purposes.
SERVICES
EXPERTISE
Logo design, Brand Identity, Web Design
Adobe Photoshop,
Figma, Tilda Publishing
Challenges
1) Create logo to translate trustworthiness, success and high quality.
2) Create brand identity: pattern, color guide, fonts library, business cards, documentation, POS-materials.
3) Create user-friendly and attractive website with 3 pages and catalogue of construction machines.
Construction
Solutions
We developed the following ideas:
1. As a main symbol we used meaning of the company name and depicted two crossed triangles which works as a reminder of Everest mountain.
2. Brand identity is developed around the main background picture and pattern which is made by many pieces of logo sign forming a construction machine trace shape.
3. Website is simple and clean yet very easy to work with as every customer comes to solve it's own task and he has to find what he is looking for or easily ask for it using contact forms.